Today's society is in a state of "durable disorder," with a rise in authoritarian leaders and a decline in the number of democracies around the world.Here we have a guide to fortifying democratic values and supporting and creating organizations that pursue a better vision of the world. Stressing how authoritarian leaders abandon the basic agreements of civil and human rights and the rule of law, breaking up long-standing agreements and values that provided a coherent philosophy and outlook for their nation. Addressing the loss of common values and the meeting of community needs through goodwill organizations and movements, as well as legislation intended to protect and enhance common values.
Kotler details tools for public action utilized by luminaries such as Martin Luther King Jr., Susan B. Anthony, Rachel Carson, and Nelson Mandela, describing the advances achieved as a result of these reformers' actions and mapping out strategies for delivering "the greatest good for the greatest number." Advancing the Common Good will inspire concerned readers to recognize which actions and proposals will substantially elevate the happiness and well-being of all citizens.
Luis Gallardo is the Founder and President of the World Happiness Foundation and the World Happiness Fest and the Founder and Author of the TEOH Lab and Happytalism.
Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He has been honored as one of the world's leading marketing thinkers. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), and has received honorary degrees from twenty-one foreign universities. He is the author of over 57 books and over one hundred and fifty articles.